{"id":7344,"date":"2015-07-23T15:01:45","date_gmt":"2015-07-23T15:01:45","guid":{"rendered":"http:\/\/gdlfashion.com\/?p=7344"},"modified":"2015-08-20T15:02:10","modified_gmt":"2015-08-20T15:02:10","slug":"tecate-presenta-nueva-imagen","status":"publish","type":"post","link":"https:\/\/gdlfashion.com\/?p=7344","title":{"rendered":"Tecate\u00ae presenta nueva imagen"},"content":{"rendered":"<p><a href=\"http:\/\/gdlfashion.com\/wp-content\/uploads\/2015\/08\/Logo-_-Full-lockup-01.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-7345\" alt=\"Logo _ Full lockup-01\" src=\"http:\/\/gdlfashion.com\/wp-content\/uploads\/2015\/08\/Logo-_-Full-lockup-01-300x212.jpg\" width=\"300\" height=\"212\" srcset=\"https:\/\/gdlfashion.com\/wp-content\/uploads\/2015\/08\/Logo-_-Full-lockup-01-300x212.jpg 300w, https:\/\/gdlfashion.com\/wp-content\/uploads\/2015\/08\/Logo-_-Full-lockup-01-1024x724.jpg 1024w, https:\/\/gdlfashion.com\/wp-content\/uploads\/2015\/08\/Logo-_-Full-lockup-01-77x55.jpg 77w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>La marca est\u00e1 en el camino para convertirse en la l\u00edder y m\u00e1s admirada de M\u00e9xico<\/b><\/li>\n<\/ul>\n<ul>\n<li><b>Su campa\u00f1a publicitaria se divide en dos fases<\/b><\/li>\n<\/ul>\n<p>El l\u00ednea con el objetivo de convertirse en la marca l\u00edder y m\u00e1s admirada en M\u00e9xico, Tecate \u00ae mostr\u00f3 su nueva imagen. Se trata de una sola identidad que unifica la franquicia de la segunda cerveza m\u00e1s importante para HEINEKEN.<\/p>\n<p>Para Ra\u00fal Gonz\u00e1lez, gerente de Tecate\u00ae, en la nueva imagen se aprecia cierta evoluci\u00f3n hacia un concepto aspiracional, sofisticado, global e incluyente, que tiene como prop\u00f3sito conquistar nuevos consumidores, lo que se traducir\u00e1 en mayor crecimiento, acorde con la inercia positiva de la marca en los \u00faltimos 15 a\u00f1os.<\/p>\n<p>En ese sentido, el directivo de CM\/HEINEKEN M\u00e9xico reconoci\u00f3 que apuntalada por sus propios activos, Tecate\u00ae se ha convertido en la marca m\u00e1s asociada al futbol y al box, los deportes con m\u00e1s seguidores en M\u00e9xico, y reconoci\u00f3 que por sus caracter\u00edsticas de producto y posicionamiento de marca, f\u00e1cilmente podr\u00eda ser incorporada en nuevos mercados.<\/p>\n<p>\u201cEn este momento, Tecate ya difunde una campa\u00f1a publicitaria dividida en dos fases que llevan por nombre \u201cEmprendiendo el Vuelo\u201d y Abriendo las Alas\u201d, en clara alusi\u00f3n a una marca que naci\u00f3 hace 70 a\u00f1os como una cerveza para ser leyenda\u201d, indic\u00f3.<\/p>\n<p><a href=\"http:\/\/gdlfashion.com\/wp-content\/uploads\/2015\/08\/Tecate-16oz-Can-Original-LAYERS-copy1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-7347\" alt=\"Tecate 16oz Can Original LAYERS copy\" src=\"http:\/\/gdlfashion.com\/wp-content\/uploads\/2015\/08\/Tecate-16oz-Can-Original-LAYERS-copy1-300x203.png\" width=\"300\" height=\"203\" srcset=\"https:\/\/gdlfashion.com\/wp-content\/uploads\/2015\/08\/Tecate-16oz-Can-Original-LAYERS-copy1-300x203.png 300w, https:\/\/gdlfashion.com\/wp-content\/uploads\/2015\/08\/Tecate-16oz-Can-Original-LAYERS-copy1-81x55.png 81w, https:\/\/gdlfashion.com\/wp-content\/uploads\/2015\/08\/Tecate-16oz-Can-Original-LAYERS-copy1.png 709w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; La marca est\u00e1 en el camino para convertirse en la l\u00edder y m\u00e1s admirada de M\u00e9xico Su campa\u00f1a publicitaria&hellip;<\/p>\n","protected":false},"author":2,"featured_media":7347,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/gdlfashion.com\/index.php?rest_route=\/wp\/v2\/posts\/7344"}],"collection":[{"href":"https:\/\/gdlfashion.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gdlfashion.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gdlfashion.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gdlfashion.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7344"}],"version-history":[{"count":2,"href":"https:\/\/gdlfashion.com\/index.php?rest_route=\/wp\/v2\/posts\/7344\/revisions"}],"predecessor-version":[{"id":7349,"href":"https:\/\/gdlfashion.com\/index.php?rest_route=\/wp\/v2\/posts\/7344\/revisions\/7349"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gdlfashion.com\/index.php?rest_route=\/wp\/v2\/media\/7347"}],"wp:attachment":[{"href":"https:\/\/gdlfashion.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gdlfashion.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gdlfashion.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}